Customer feedback analytics and services to fuel your growth.

LoopVOC helps companies use feedback to build, position, and grow the best products.

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How it works

LoopVOC is the customer feedback analytics platform built to help teams turn feedback into product growth.

Centralize Textual Feedback

Automatically connect feedback from online reviews, win/loss notes, surveys, and support tickets to create the central source of truth for market intel.

Get Insights Instantly

Leverage out-of-the-box natural language processing for fast and easy insights about customer needs, competitive threats, and product gaps.

Drive Measurable Results

Unlock real-time insights to build, position, and grow the best products. LoopVOC helps companies adapt strategies to address issues and grow faster.

Meet the central source of truth for understanding your customers and the needs of the market you serve.

Automatically connect feedback across the places where customers give it.

Pre-built API’s integrate feedback & metadata across channels to create a central source. Aggregate and analyze feedback from online reviews, call transcripts, sales notes, and NPS in one place.

Instantly identify common themes and issues that need attention.

No more manually tagging feedback in spreadsheets. AI-powered text analytics and natural language processing instantly tag raw textual feedback with topics, sentiment, and operational data.

Build product roadmaps that drive the biggest revenue impact.

Stop building features based on what you think customers want. Gain quick insight into the product gaps that are driving the biggest impact to growth and retention.

Leverage role-based insights for Product, Marketing, and Customer leaders.

Pre-built dashboards identify real-time issues to drive product, onboarding, and marketing strategies. Benchmark your strengths against competitors, compare needs across segments, and get alerts to keep a finger on the pulse of what your market needs.

Create custom insights with data discovery and visualization tools.

Custom data tools allow data analysts to build ad-hoc queries and analyze data on a deeper level. Build custom views and drill in to see trends and keywords about specific issues.

Take action to improve customer experience and drive product growth.

Alerts automatically notify users about new issues and actions needed to close the loop with customers. Take cohesive action across product management, sales, marketing, and customer success to drive impact for your customers and your bottom line

Voice of the Customer Consulting Services

We’ve worked with hundreds of companies to help them stand up and scale their Voice of the Customer programs. Contact us to learn more about our VoC consulting and contracted services.

Save time. Reduce costs. Increase retention.

Automate manual processes to save time and money, while gaining faster insight into customer needs. Save customers from churning faster and keep teams focused on strategies that will drive revenue. On average, LoopVOC increases positive sentiment by 5%. Assuming positive customers see 10% higher retention rates than negative customers, a 5% increase in positive sentiment would increase retention revenue by $1.3M per year.

What our customers are saying about LoopVOC

LoopVOC allowed our team to get to the root of product value gaps in near real-time so that we could focus efforts on solving problems rather than identifying them. This has saved our team hours of manual feedback analysis and provided us with the data we need to drive the biggest impact for our customers.

Madelyn WingDirector of Product and Customer Marketing, CallRail

Having everything in one place, from prospect feedback to customer NPS and online reviews, is tremendously helpful. We now have a complete picture of the key factors driving purchase decisions. I can be more proactive in arming Sales, Marketing, Product, and Success with unbiased visibility into the greatest value-drivers of our product.

Stacey FinneganDirector of Product Marketing, BoomTown

LoopVOC is a copywriting goldmine. Speaking your audience's language is incredibly persuasive. As a copywriter who lives and breathes persuasion, I know I'm more likely to succeed when I mirror the voice of the customer. LoopVOC has made it so much easier for me to find the voice of customer data I need to do my job well.

Andrew YedlinConversion Copywriter, andrewyedlin.com

LoopVOC has allowed us to aggregate, in one place, all of the different customer reviews about our products. This has allowed cross-functional leaders to understand exactly what the market thinks about Foxit products.

Nicolás DericoDirector of Marketing and Demand Generation, Foxit Software

It was so easy to get started with LoopVOC. And it was something that everybody saw value in immediately. Why not make it easier on ourselves to identify customer opportunities? You cut some things that aren’t worth the money, but add things [like LoopVOC] that are definitely worth the money.

Jeanne HopkinsCRO, SquadLocker

LoopVOC allows us to move past just building for the user. We can see market trends and white space opportunities and build our roadmap based on the greatest priorities and opportunities.

Ioana GlitiaProduct Marketing Manager, 123FormBuilder

LoopVOC is helping us shine a light on areas that we suspected might need improvement, however, we didn’t have the concrete data to back that up. With LoopVOC, we have concrete data now and we can better hone in on those areas that need improvement. It will allow us to better understand customer pain points and how we can better resolve their issues.

Matt KihnCustomer Engagement Specialist, DrChrono

Your Data is always safe and secure

Protecting our customers’ data is one of our most important responsibilities. LoopVOC takes its commitment to safeguard this data seriously, making is a top priority in product design, system architecture, and internal processes. We’re committed to being transparent about our security practices.

Get Your Free Voice of Customer Reporting Template

Analyze customer feedback & strategies impacting revenue.

With so much changing daily, it’s critical to review all the feedback coming into your business so that you can react, reassure and redirect focus as needed.

This template includes customizable graphs and scorecards to help teams report on customer and market feedback impacting new revenue and retention.

Revenue Scorecards
Customer Feedback Summaries
Key Takeaways by Trending Topics
Actions Plans and Analysis