LoopVOC helps teams make the most out of customer feedback by automatically analyzing text for topics and sentiment. From day one, our goal at LoopVOC has been to help companies better understand their customers. The first step of that process is aggregating customer feedback wherever it is being given, from surveys to online reviews to […]

All feedback is not created equal. The fact is, some of your customers might have needs that conflict with your business goals. That’s why context is critical when it comes to understanding what customers are asking for. We can use contextual clues, like demographics and usage data, to understand how customer feedback aligns with our business […]

Customer needs are changing constantly, and a cohesive segmentation strategy is critical to delivering value. This week we’re launching new  tools to help product marketing leaders build a needs-based segmentation strategy to unlock growth by classifying customer segments based on a common set of needs and behaviors. New Custom Topics and Saved Views in Loop  Custom Topics Go even deeper into […]

We’ve almost made it through 2020. As we head into Q4, product, marketing, and customer experience teams are thinking about how they can find new ways to deliver value to customers in 2021.  And that starts with reflection. Looking back to understand what’s working, what’s not, and what changes will drive the biggest impact. We’ve […]

Using Loop’s Salesforce data connector, you and your team can now collect, analyze and take action on customer insights from Salesforce opportunity notes. This integration is another major step toward realizing Loop’s vision to reduce the reliance on surveys by bringing all forms of customer feedback into one place and offering valuable insights from the […]

Your Net Promoter Score (NPS) is an important metric to help measure customer happiness. The number by itself, however, doesn’t provide the context needed to analyze and solve issues impacting the customer experience. The real value is in the qualitative customer feedback behind the score.  Organizations can ask questions such as: How likely are you […]

We know that competition tends to change faster than teams can react. SaaS companies are continuously competing on their ability to respond to changing customer needs and keep up with technical differentiation across the competitive landscape.  That’s what drove us to build a new Competitive Benchmarking feature in Loop—to help you stay a step ahead. It’s now […]

This week, LoopVOC released an Alerts feature to give you more real-time visibility into customer feedback trends. You will now be notified automatically about shifts in customer feedback that need to be addressed. Loop will proactively search for conditions daily, by product and by topic, and will alert you of the specific trend that needs […]

Today, we’re excited to announce the beta launch of Loop — a first-of-its-kind Voice of the Customer software platform that provides B2B SaaS companies with a faster and more affordable way to collect, analyze, and respond to market feedback. Customer behavior is changing faster than ever. In the U.S. alone, companies spend $20B annually on market research […]