According to a B2B Marketing survey, two-thirds of marketers plan to make customer experience (CX) a priority over the next year. More than a quarter of those surveyed are prioritizing CX before the year-end to get ahead. The companies that are fine-tuning their customer-centric CX programs experienced strong revenue growth and ROI, reporting more than 2X return on their […]

Whether you’re analyzing qualitative NPS feedback or trying to understand what’s driving a dip in sales, the exercise we go through is the same—we roll up our sleeves and dive into customer feedback data.  Our first goal is to understand what customers are saying about our company and their experience with our products. In most cases, this […]